Atelier 44 in Marrakech fuses fashion and beauty in an innovative concept. This selective boutique showcases contemporary Moroccan designers, offering unique pieces such as crepe dresses, embroidered shirt-dresses, as well as revisited caftans and jellabas. Handcrafted accessories, such as necklaces and contemporary jewelry, round out this cutting-edge selection. The beauty salon, run by Ouafae Berdi, an expert in active cosmetics for over 20 years, offers skin diagnostics and customized treatments based on natural ingredients. In an intimate, boudoir-style space, Atelier 44 stands out for its personalized fashion and beauty advice, offering a refined experience to customers in search of authenticity.