Sook Paris is an innovative concept store in Marrakech, founded by French-Moroccan couple Claire and Jo. Located in the lively Guéliz district, the store favors local production and natural materials, while supporting Moroccan craftsmanship. Sook Paris offers a varied range of clothing for men, women and children, as well as accessories such as bags, tote bags and eyewear. The boutique is distinguished by unique creations such as the unisex T-shirt "Marrakech Mon Amour" and dresses with elegant cuts. In 2019, Sook Paris opened a second outlet on Place des Épices, reinforcing its commitment to artisanal and sustainable design. This location is ideal for unearthing original gifts while enjoying a warm and personalized customer experience.